From Tangier to Casablanca, Morocco is quickly cementing its place on Africa’s digital map. A wave of bold, innovation-driven startups is reshaping everything from e-commerce and logistics to fintech, edtech, and green tech. Backed by local talent, global investment, and strong government support, these ventures are powering Morocco’s transition into a digital economy. Here’s a closer look at the country’s most promising high-tech players.
Tech with Tangier Roots: Tingis Web
Founded in the middle of the COVID-19 lockdown by Dutch-Moroccan entrepreneur Abdelilah Hlallouch, Tingis Web has evolved from a humble four-person team to a 26-employee powerhouse. Based in Tangier, the digital marketing and software firm has been behind major national platforms—such as the Moroccan census portal. Its impressive revenue leap from $170,000 in 2020 to $2.8 million in 2024 reflects both vision and execution.
Chari: E-Commerce That Empowers Retailers
From its base in Casablanca, Chari has redefined how Morocco’s traditional retail economy works. This B2B e-commerce and fintech platform enables over 15,000 small shops to restock inventory with next-day delivery and manage credit through the Karny app. With backing from Y Combinator and key regional investors, Chari is now scaling across Francophone Africa and stands out as one of the continent’s fastest-growing startups.
Freterium: Logistics Made Smart
Casablanca is also home to Freterium, a transport management SaaS solution revolutionizing how businesses handle logistics. By automating dispatching, document control, and real-time route planning, it has helped companies cut logistics costs by up to 22%. Recently named “Startup of the Year” in 2025, it has already raised $4 million in funding and is poised for international growth.
AI-Driven Finance: Talaty
Based in Rabat, Talaty leverages AI to improve SME lending in Morocco. By integrating computer vision and behavioral finance models, the startup is streamlining credit assessments and reducing default risks. After securing seed funding in 2024, Talaty is aiming to expand its services throughout Francophone Africa, positioning itself as a key fintech player in the region.
Edtech Leaders: KoolSkools & Kezakoo
Education tech is one of Morocco’s most active sectors. Platforms like KoolSkools, which digitizes school workflows and communication, and Kezakoo, a K-12 learning tool used by over five million students, are filling critical gaps in access and quality. These tools have become staples in schools and households across the country, especially in the post-pandemic digital education boom.
BitDyne & DIGIPARC: Software for Impact
In Rabat, BitDyne focuses on building tailor-made software and hardware solutions for Moroccan industries. Its work blends deep technical skill with practical design, supporting everything from healthcare to logistics. Meanwhile, DIGIPARC offers a cloud-based platform that helps businesses monitor and manage fleets in real time—making it easier to optimize operations and cut costs.
Hmizate‘s Fintech Pivot
Originally a daily deals site, Hmizate successfully transformed into a fintech company with its HmizatePay mobile wallet. Now enabling peer-to-peer payments, bill settlement, and mobile top-ups, HmizatePay is widely adopted and was recognized by Forbes as one of the Top 100 Arab Startups.
Green Shoots: Agritech & Sustainability
Morocco’s agritech and green tech sectors are also heating up. Startups like AgriEdge, GreenSoil, Sunna Design, and WaterOptim are innovating in areas such as smart irrigation, soil enhancement, and solar lighting. With the government aiming to attract over $200 million in green-tech investment, this space is expected to grow significantly in the coming years.
A Thriving Ecosystem
Morocco’s tech transformation is supported by solid infrastructure, including Technoparks in Casablanca, Rabat, and Tangier, government initiatives under Maroc Digital 2030, and global exposure through events like GITEX Africa. Organizations like APEBI, the country’s tech federation, play a key role in connecting startups with investors and global partners.
